8
Major Launches
7 enterprise application launches across GRC, fintech, and tax technology, plus a Government & Public Sector vertical launch.
SUNAYANA HAZARIKA
Techno-Functional Leader · AI · Data · Enterprise Technology
I solve complex business problems using data, AI, and technology strategy.
I'm a techno-functional enterprise technology leader with 15+ years of experience translating complex business problems into technology solutions, data-driven decisions, GTM & product launches, technology adoption and measurable growth outcomes. I recently earned an M.S. in Information Management from the University of Washington, specializing in Business Intelligence and Artificial Intelligence.
Sunayana Hazarika
AI · Data · Enterprise Technology · Digital Transformation
About
Where business, technology, data, and AI come together.
My work sits at the intersection of enterprise technology, business transformation, data, and AI. Across 15+ years in enterprise technology and SaaS, I have worked across complex business workflows, product launches, requirements, enterprise systems, APIs and integrations, commercialization, and digital transformation.
My University of Washington MSIM expanded that foundation with hands-on work in business intelligence, data warehousing, SQL and Snowflake, AI prototyping, responsible AI, behavioral research, and technology consulting. I bridge business stakeholders and technical teams to turn complex problems into practical, measurable solutions.
Enterprise TechnologyArtificial IntelligenceBusiness IntelligenceData StrategyDigital TransformationBusiness AnalysisSQL & SnowflakeAI Agents & RAGAPIs & IntegrationsTechnology StrategyAI PrototypingExecutive Storytelling
Career Impact
Enterprise experience with measurable outcomes.
Across enterprise SaaS, fintech, tax technology, GRC, ERP, and technology commercialization, I have led launches, transformation initiatives, customer migrations, and market expansion with measurable business impact.
$4.5M ARR
Anchor Customer
Built and launched Avalara's Government & Public Sector vertical and secured its first customer on a recurring 5-year contract.
100%
Client Retention
Led a legacy-product deprecation and customer migration while retaining every client through the transition.
$0 → ~$5M
Revenue in One Year
Helped establish ATEN's India subsidiary and scale the business through market creation, customer acquisition, partnerships, and enterprise technology commercialization.
Selected Work
AI, data, strategy & innovation
Selected AI, business intelligence, analytics, consulting, research, and zero-to-one innovation projects demonstrating how I combine business strategy with hands-on technology and data capabilities.
Featured Project
Showcase Winner · UW iSchool Showcase
AI Undercover: Manipulation Hunter
Responsible AI · Full-Stack Development · Behavioral Research
Led approximately 90% of the end-to-end project, from ideation and research design through development, sampling, data collection, and behavioral analytics. Built a full-stack research platform investigating how users detect manipulative conversational AI.
Responsible AIFull-Stack DevelopmentHuman-AI InteractionBehavioral Analytics
View case study →Figma Education Hackathon
CogniSense → CogniWise
AI · Cognitive Wellness · Product Design
Explored how AI and data could make hidden cognitive states visible and actionable across adaptive learning and speculative cognitive-wellness prototypes.
AI Product StrategyHuman-Centered AIUX DesignRapid Prototyping
View case study →TCA × ICG × IUGA Case Competition
LOOP — Gen Z Social Commerce Venture
AI Product · Venture Strategy · Social Commerce
Designed a Gen Z social commerce venture combining AI-powered discovery, creator commerce, resale, and retail data intelligence to transform a legacy retailer into an owned digital ecosystem.
Venture StrategyAI Product StrategyBusiness ModelGTM Strategy
View case study →1st Place · EY × Stanley 1913 Case Challenge
Stanley 1913 GCC Market Entry
Strategy Consulting · Market Expansion
Led a consulting team in developing a phased GCC market-entry strategy, beginning with a UAE launch hub and expanding into Saudi Arabia, Qatar, and the wider region.
Market ResearchGTM StrategyConsultingExecutive Presentation
View case study →DubsTech Datathon 2026 · Technology Track
Where Technology Fails | Data4Lyf
Data Science · Machine Learning · Business Intelligence
Analyzed 3,524 accessibility violations across ~590 web pages using severity-based risk scoring, Random Forest, K-Means clustering, and Power BI to uncover systemic accessibility barriers and prioritize remediation.
PythonMachine LearningK-MeansPower BI
View case study →Finalist · Dempsey Startup Competition 2026
ResolveIQ
Generative AI · Knowledge Management
Designed an AI solution that turns incident-resolution conversations into structured knowledge-base articles so organizations stop repeatedly solving the same problems.
Generative AIKnowledge ManagementStartup StrategyPrototyping
View case study →Graduate Consulting Project
Costco Business Intelligence Consulting
Business Intelligence · Data Strategy
Developed a BI consulting proposal covering predictive supply-chain resilience, membership churn analytics, KPI design, and a unified cloud data warehouse roadmap.
Business IntelligenceData StrategyOpportunity SizingConsulting
View case study →AIMS Product Competition 2026
KitchenGuide — FreshOps AI
AI Product · Decision Automation · Restaurant Operations
Designed an AI-driven decision automation concept for regional fast-casual chains, translating demand signals into real-time kitchen guidance with behavioral adoption metrics, financial modeling, and a scalable SaaS strategy.
AI Product StrategyDecision AutomationFinancial ModelingChange Management
View case study →Winner · WE Lead × Lovable Solve-a-thon
SheBloom — Women's Health & Wellness
AI Product · Women's Health · Rapid Prototyping
Designed and built a women's health and wellness experience that brings personalized health guidance, wellness support, and accessible resources into one user-centered platform.
AI Product StrategyRapid PrototypingUX DesignLovable
View case study →Graduate Research
Confirmation Bias in AI Analytics
Responsible AI · Behavioral Research
Co-led a mixed-methods study examining confirmation bias in LLM-based analytics tools and found that bias awareness reduced uncritical AI acceptance.
Mixed-Methods ResearchResponsible AISurvey DesignAnalysis
Case study coming soonGraduate Analytics Project
Retail Store Performance Analysis
SQL · Snowflake · Data Warehousing
Built secure SQL views in Snowflake to evaluate sales performance, bonus allocation, demand trends, and multi-location operations, translating warehouse data into decision-ready business analysis.
SQLSnowflakeData WarehousingBusiness Analytics
Case study coming sooniStartup Lab Micro Grant Winner · NSF I-Corps · UC Irvine Customer Discovery
PAMA
AI Startup · Digital Storytelling · Consumer SaaS
Founded a collaborative life-story venture and developed an AI-powered platform that organizes family-contributed memories into structured life biographies, supported by an iStartup Lab Micro Grant.
AI Product StrategyEntrepreneurshipGTMStorytelling
View UW iStartup Lab recognition →
University of Washington · M.S. in Information Management · 2026
Education
University of Washington Information School
M.S. in Information Management
Business Intelligence & Artificial Intelligence
STEM-designated · August 2026
Expanded my enterprise technology foundation with hands-on work in business intelligence, data warehousing, SQL, Snowflake, AI prototyping, responsible AI, behavioral research, and technology consulting.
Business IntelligenceArtificial IntelligenceData WarehousingSQLSnowflakeResponsible AI
Contact
Let's solve an interesting business or technology problem.
I'm interested in work where business, enterprise technology, AI, and data come together — growing products and ecosystems, driving AI adoption inside organizations, leading business and technical programs, and building the data systems behind better decisions.